Experts are dwelling in a world where the importance of search engine optimization cannot be questioned. Day and night, if there is anything a marketer worries about, it is the ranking of his website on the search engines.

1. Using copied or duplicate content

Experts are dwelling in a world where the importance of search engine optimization cannot be questioned. Day and night, if there is anything a marketer worries about, it is the ranking of his website on the search engines. Another thing is issuing web pages with the same title and ignoring the importance of title tags.

2. Using too less or too many keywords

The Google rules and regulations suggest that the keyword density in the content must be less than 1%, but people either add too many keywords in the content exceeding the percentage or add too few keywords, harming the SEO.

3. Adding broken links or those from non-credible sources

Linking your content to another website gives you the advantage of helping the reader and keeps on coming back to the original website to get informative content. But, if you add a link to a website that shut down after a while and you didn’t keep the link updated, that will affect the SEO ranking.

4. Not focusing much on on-page SEO

There are certain tasks that you need to do in order to make sure that you have a good on-page SEO. All these tasks, if done in the right manner, make a great website and improve the ranking. People who fail to do that put themselves in a bad position. The tops on-page SEO tasks are as follows:

  • Title tag and heading optimization
  • Good keyword insertion and URL structure
  • Good linking structure
  • Fast site loading speed

5. Failing to come up with a good UX

Focus on the users and all else will follow gets you a higher ranking in the search engine. Web developers who fail to keep in mind the user’s needs fail in offering them the great service they are looking forward to.

6. Not using analytic tools

Using the analytic tool gives you an insight into your data, monitors the keywords and helps you come up with a plan that ensures good ranking in the search engine and increase the return on investment.

These are the six mistakes that you must avoid and some ways through which you can overcome them. They might seem little but they have a major impact on your website’s progress. Keep them and try to avoid making these mistakes for good.

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By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands.



Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity—it’s a priority. SEO increases your chances of ranking on the first page of search engine results and optimizes your website’s visibility. Investing in SEO makes it easier for your customers—current and potential—to find you online, providing long-term brand equity.

What is SEO?

Google calls SEO the process of making your website better for search engines. If you’re new to the world of SEO, you’ll find two main categories of SEO: on-page SEO and off-page SEO.

On-page SEO focuses on optimizing parts of your website you can control, such as:

• Keyword strategy

• Metadata

• Quality content creation

• Page speed optimization

Off-page SEO concentrates on increasing your domain’s authority through efforts outside your website, such as:

• Link building

• Social media marketing

• Email marketing

• Paid search marketing

Before we get too carried away with the intricacies, let’s focus on the top seven SEO best practices that should be a part of your 2022 digital marketing strategy, no matter how big or small your budget.

1. Write content for humans first.

Writing accurate, quality content on a regular basis should remain an essential part of your digital marketing strategy. While you should optimize content for search engines with your target keywords and keyword phrases, you don’t want to make it look like you are trying too hard or keyword stuffing.

It’s equally important to ensure the content is easy to read, interesting and offers value to its readers. A lot of businesses write content without a target audience in mind. If you don’t already know everything there is to know about your target audience, find out. Use your research to discover your audience’s problems and address them in your content.

2. Use multiple long-tail keyword phrases.

Search engines now understand relevant subtopics of a specific keyword, creating more competition for shorter-tail keywords. To supplement your foundational keyword strategy, use long-tail keyword phrases of three words or more to rank for relevant terms. Be sure to include these long-tail keyword phrases in your content, title tags, meta descriptions and URLs.

3. Concentrate on featured snippets.

Featured snippets are short snippets of text that appear at the top of Google’s search results and answer the searcher’s query. One study shows featured snippets get approximately 8.6% of all clicks. If you optimize your content to appear in the featured snippet, expect a notable boost in your organic click-through rate. Optimize for long-tail keywords, use question words like “why,” “do” and “can,” and format your content in paragraphs, lists or tables for easy scanning.

4. Pay attention to user experience.

Optimizing your website for user experience is key to long-term success online. However, many abstract factors can influence user experience, including a user’s feelings, motivations and values. In digital marketing, Google’s new algorithm update evaluates a user’s overall experience with a web page using various metrics, including their core web vitals.

You can improve your website’s user experience by examining page load speed, specifically optimizing images and videos, minimizing redirects and enabling browser caching and cookies. Other metrics to consider include interactivity, visual stability and HTTPS security. Take actions to improve these metrics and consider bounce rate, average time on page and click-through percentages.

5. Focus on technical SEO.

When your website has technical issues, it often results in a poor user experience. My team and I use a technical SEO checklist to review our client’s websites, focusing on:

• Google’s core web vitals

• Security

• URL structures

• Website architecture, including internal linking

Technical SEO lays a strong foundation for your website to better support your digital marketing efforts.

6. Build up your backlinks.


Backlinks are critical to building brand authority and should be the backbone of any SEO strategy. Many companies have embraced the importance of having a content strategy, but this means nothing if no one is linking to your content. When looking for link-building opportunities, seek high-authority websites to improve your ranking, credibility and traffic.

Great link-building options include mentions of your brand or website that remain unlinked or joining a thought leadership council. In addition to providing an opportunity to network with like-minded peers, joining a professional community can be part of a regular SEO campaign and link-building budget. Backlinks provide tremendous value, offering social proof, building awareness and positioning you as an expert in your space.

7. Create an internal linking strategy.

Focusing on your internal links helps search engines understand your website and each page’s meaning, hierarchy and authority. A good internal linking strategy includes where you link to a page, what anchor text you use and how often you link a page. These factors allow Google to understand each page’s priority when it’s crawling and indexing them. Internal linking can be crucial for large sites with a lot of content and a need to maximize their budget.

If you currently don’t have a team or agency dedicated to your website and digital marketing efforts, you’re likely missing out on hundreds of new customers. When working with a digital marketing company, you gain a team of website and SEO professionals who understand the nuances of a good SEO strategy in today’s digital world.